Anthropologie & Co. Creates Fullest Expression of Brand

Broken into multiple mezzanine levels and suffused with light from the top floor all the way through a floor below street grade, the new Anthropologie & Co. leaves intact and exposed much of the building’s original brick, while adding plenty of eye-catching hooks like a wall built of antique luggage pieces. The layout provides ample elbow room for the company to play up growth lines like cosmetics, home decor and its wedding gown section, as it works to overcome a decline in apparel sales.

Randy Herbertson